Analyzing Factors Influencing Mobile Social Media Marketing Acceptance among Customers
نویسندگان
چکیده
The purpose of this paper is to investigate the effective factors in accepting marketing through mobile social media by end users. research method, descriptive-survey and type practical based on purpose. statistical population study online customers phones from Mobile Online website 2019. Infinite (384) was selected as sample according Cochran formula. Data collection accomplished questionnaire which involves 25 questions. reliability using Cronbach's alpha coefficient 87%, indicates an appropriate reliability. results showed importance factor profitability attitude towards orientation activities significant.
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ژورنال
عنوان ژورنال: International journal of engineering. Transactions C: Aspects
سال: 2022
ISSN: ['2423-7167']
DOI: https://doi.org/10.5829/ije.2022.35.06c.13